Your Image is a short cut that is used to inform us about who you are and what you stand for = FIRST IMPRESSION = YOUR PERSONAL BILLBOARD          

Your self-image is made up of four parts:

1. How you see yourself;                                                                                            
2. What others see;
3. What you think they see; and
4. What you want them to see.

The aim is to have congruency and authenticity.

There are two forms of image: ‘Inner Image’ and ‘Visual Image’.

A: Your Inner Image reflects your: values/experiences/culture/religion/skill base and how you value yourself.

B: Your Visual Image is based on: Clothes + grooming + body language. This is where a trained image consultant like myself assists.

Some studies have shown that 62-90% of your visual impression is based on colour alone.

Clothing Variables Impacting on Visual Image 

1.           Colour

2.           Style

3.           Shape

4.           Fit

5.           Co-ordination

6.           Condition

7.           Age

8.           Quality

 Visual Image in ‘action’ is seen in the different looks below of the same woman. Let me ask you, what impression is being formed of the woman in each image? It is the same woman with the same strengths and skill set.

References:

Lamport, I & Maxfield C, “Self -Image Four Parts” - 4 parts, Lesson One in Academy of Professional Image Personal-Stylist-and-Image-Mastery-for-Women at 12.